Resources · Webinars
Healthcare marketing webinars.
Live and on-demand sessions on healthcare marketing strategies, from local SEO and paid ads to HIPAA-compliant marketing.
Past sessions
How to get found online
Past session
Fundamentals of getting a healthcare practice visible on Google, Maps, and AI search engines. Local SEO basics, Google Business Profile optimization, and the simple steps any practice can take today.
Local SEO fundamentalsGoogle Business Profile setupAI search visibilityQuick wins for healthcare practices
Coming soon
HIPAA-compliant marketing: what you can and can't do
A practical walkthrough of HIPAA rules as they apply to digital marketing — what's allowed, what's risky, and how to promote your practice without crossing the line.
HIPAA marketing rulesCompliant ad trackingPatient testimonialsSocial media dos and don'ts
Paid ads for healthcare: getting your first 50 patient leads
A step-by-step session on launching your first Google Ads campaign for a healthcare practice — keyword research through patient conversion tracking.
Google Ads for healthcareLocal Service AdsLanding page strategyCost-per-patient tracking