Estelle Digital Designs · About
A one-person studio for healthcare practices.
Estelle Digital Designs is run by Aiden Estelle from Vancouver, Washington. The practice is new, deliberately small, and audit-first. Every engagement starts with a written diagnosis before any plan, proposal, or campaign.
01 · Background
The decision to keep the studio to one person is intentional.
It means the person you talk to about your practice is the person responsible for it, and it keeps overhead low enough to make audit-first engagements honest at the price. There is no account manager in between, and no outsourced delivery.
Most marketing agencies want you to sign a contract before they look at your code. We diagnose your local pack signals, HIPAA tracking compliance, and sitemaps first.
02 · The Approach
Read first, write second
Every engagement opens with an audit: public crawl data, structured signals, local visibility, and AI-search readiness, all scored against a healthcare-specific rubric. The output is a written report with observations and a fix-first list.
Plain language over jargon
Reports describe what is observable today, what to change, and how we would change it. The rest is a conversation, not a pitch deck or a multi-year forecast.
Take on what we can serve well
The studio is small on purpose. Engagements run month-to-month so scope tracks the work rather than the calendar; if a fit is wrong, it is easy to part on good terms.
Get in touch
If the practice sounds like a fit, the audit is the cleanest way to start. It produces something you can act on with or without us.