Resources · Guides
Healthcare marketing guides.
Written for practice owners, not marketers. Each guide covers one topic start to finish and tells you what to do first.
- Local SEO · 5 min readLocal SEO for Healthcare Practices: The Complete PlaybookHow patients find a practice on Google Maps and in "near me" searches, and the six things that decide whether yours shows up.
- AI Search · 5 min readAI Search Optimization for Healthcare PracticesHow ChatGPT, Perplexity, and Google's AI answers decide which practices to mention, and what you can do about it.
- Healthcare SEO · 3 min readSchema Markup for Healthcare PracticesWhat structured data is, which types a practice should use, a working example, and how to check that it's right.
- Legal & Compliance · 4 min readHIPAA and Your Practice Website: Tracking, Forms, and MarketingWhere a practice website creates privacy exposure, what to check first, and what to ask your compliance advisor.