Estelle Digital Designs · Writing
Blog & Insights
Plain-language writing on healthcare marketing. SEO, AI search, paid acquisition, web design, and what we've learned running a small audit-first studio.
healthcare-seo
The Complete Healthcare SEO Guide for 2026
Everything healthcare practices need to know about ranking in Google, from local SEO to AI search optimization.
compliance
HIPAA-Compliant Website Checklist
Is your practice website HIPAA compliant? Use this comprehensive checklist to identify and fix compliance gaps before they become problems.
ai-search
AI Search Optimization for Healthcare
Learn how to optimize your healthcare practice's online presence so AI search engines recommend you to patients.
local-seo
Google Business Profile for Healthcare
Your Google Business Profile is your most important local SEO asset. Here's how to optimize it for maximum patient visibility.
marketing
Welcome to Estelle Digital Designs
Introducing our agency and our approach to bold digital marketing.
patient-acquisition
Patient Acquisition Cost Benchmarks
How much should your healthcare practice spend to acquire a new patient? Here are the latest benchmarks by specialty.