Local SEO Analyzer
Check your healthcare practice's local search visibility across Google Business Profile, citations, reviews, and competitors.
How Visible Is Your Practice in Local Search?
Enter your business details below and we will analyze your Google Business Profile, local citations, reviews, and competitor landscape.
GBP Profile
10 checks
Reviews
6 checks
Citations
10 checks
Competitors
3 checks
Map Pack
6 checks
This tool provides an automated assessment of your local search presence. Results are based on publicly available data and may not reflect the most recent changes to your profiles. Your data is not shared with third parties.
Why the map results matter more than your website
When someone searches for a provider near them, the block of three results on the map takes most of the clicks before anyone scrolls to the ordinary blue links. Being fourth is not a near miss. It is below the fold for most people, on a phone, in the moment they are deciding who to call.
Which three appear is decided mostly outside your website. It comes down to your Google Business Profile, how close you are to the person searching, your reviews, and whether your details match everywhere they appear online.
What consistency actually means
Your name, address, and phone number need to be identical everywhere. Not similar. Identical. “Suite 200” in one place and “Ste 200” in another is enough to look like two different businesses to a system that is matching text.
This is the most common problem we find, and it is nobody’s fault. Listings get created over years by different people, a suite number changes, a practice moves, an old phone number lives on in a directory nobody remembers signing up for.
This tool checks the directories patients and search engines actually use:
- Google Business Profile
- Healthgrades
- Vitals
- WebMD
- Zocdoc
- RateMDs
- Yelp
- Yellow Pages
- BBB
Why healthcare directories count double
Healthgrades, Vitals, WebMD, and Zocdoc are not just listings. They are where a lot of patients go directly, skipping search entirely, and they carry weight with Google precisely because they are specific to medicine. A general business getting Yelp right is doing well. A provider needs the medical directories too, and they are the ones most often left half-finished.
What this cannot see
Map rankings depend on where the person searching is standing, so there is no single position to report. Someone two miles north of you may see a different three results than someone two miles south. This gives you your presence and consistency, which are the parts you control, rather than a rank that changes with the viewer.
For the website side of the same question, run the SEO grader. If the listings need cleaning up and you would rather not do it, book a call and we can take it on.
Questions
Why is my practice not showing up in Google Maps?
Usually one of four things: the Google Business Profile is unverified or incomplete, your address details disagree across your listings, you have few or no recent reviews, or you are simply further from the searcher than the practices being shown. The first two are entirely within your control and are the ones to fix first.
What is NAP consistency and does it really matter?
Name, address, phone. It matters because search engines confirm a business is real by finding the same details in multiple independent places. When the details disagree, the confirmation weakens. Formatting counts, so 'Suite 200' and 'Ste 200' can read as two different businesses.
How many directory listings does a medical practice need?
Fewer than most people are sold. A correct and complete Google Business Profile plus accurate entries on the healthcare directories patients actually use, Healthgrades, Vitals, WebMD, and Zocdoc, does more than a hundred low-quality citations. Accuracy beats volume, and paying for bulk citation services rarely helps.
Do reviews affect local rankings?
Yes, and recency matters as much as the total. A steady trickle of recent reviews tends to do more than a large number that all arrived two years ago. Responding to them helps as well. What you should not do is buy them or gate them so only happy patients get asked.
Why does my ranking change depending on where I check from?
Because proximity is part of the calculation. There is no single map position for a local business. Someone across town legitimately sees a different set of results than someone next door, which is why this tool reports presence and consistency rather than a rank number that would be misleading.
Does this check my website too?
No, this side covers your listings and local presence. The healthcare SEO grader covers the website. They are separate problems and a practice can easily be strong at one and weak at the other.
I found wrong information on a directory I never signed up for. Now what?
That is common. Many directories build listings automatically from public records, so you can have entries you never created carrying an old address or a disconnected number. Most let you claim the listing and correct it, though the process differs on each. This is the sort of tidying we take on for clients because it is tedious rather than difficult.
Need help implementing this?
Our healthcare marketing team can put these recommendations into practice for you.
Book a Free Consultation