# Estelle Digital Designs > Estelle Digital Designs is a one-person healthcare marketing practice based in Vancouver, WA, serving healthcare practices across the United States. The work is audit-first: SEO and local SEO, paid acquisition, healthcare websites, brand, and AI search readiness. ## Services - [Healthcare Website Development](https://www.estelledigitaldesigns.com/solutions/web-design-development): We build fast, modern healthcare websites designed to turn visitors into booked appointments. Trust-first design, secure forms, and SEO built in. - [SEO & Local SEO for Healthcare](https://www.estelledigitaldesigns.com/solutions/seo): Does your practice show up when patients search locally? We help healthcare providers dominate local search so the right patients find you first. - [Paid Ads & Local Service Ads](https://www.estelledigitaldesigns.com/solutions/ppc-paid-ads): Reach patients the moment they search for care. Our healthcare paid ads strategy targets high-intent patients and only charges you for real results. - [Healthcare Brand Management](https://www.estelledigitaldesigns.com/solutions/branding-identity): We help healthcare practices build a trustworthy brand that attracts the right patients. Brand voice, visual system, and consistent identity. - [AI Engine Optimization (AIE)](https://www.estelledigitaldesigns.com/solutions/ai-optimization): Stop being invisible to AI search! We optimize your practice so ChatGPT, Perplexity, and Google AI Overviews recommend YOU as the top local authority. ## Free tools - [Healthcare SEO Grader](https://www.estelledigitaldesigns.com/healthcare-seo-grader): Audits on-page signals, technical health, and topical authority against healthcare ranking factors. - [HIPAA Website Checker](https://www.estelledigitaldesigns.com/hipaa-checker): Inspects your public site for tracking, forms, and disclosures that create privacy exposure. - [Patient Acquisition Cost Calculator](https://www.estelledigitaldesigns.com/patient-acquisition-calculator): Models cost per acquired patient against lifetime value using your practice's economics. - [Local SEO Analyzer](https://www.estelledigitaldesigns.com/local-seo-analyzer): Measures Google Business presence, citation consistency, and map-pack standing in your service area. - [Medical Schema Generator](https://www.estelledigitaldesigns.com/medical-schema-generator): Produces validated JSON-LD for medical organizations, providers, services, and FAQ entities. - [AI Search Readiness Grader](https://www.estelledigitaldesigns.com/ai-content-grader): Evaluates how clearly your content can be cited by ChatGPT, Perplexity, and Google AI Overviews. ## Guides - [Local SEO for Healthcare Practices: The Complete Playbook](https://www.estelledigitaldesigns.com/resources/guides/local-seo-for-healthcare-practices): How patients find a practice on Google Maps and in "near me" searches, and the six things that decide whether yours shows up. - [AI Search Optimization for Healthcare Practices](https://www.estelledigitaldesigns.com/resources/guides/ai-search-optimization-for-healthcare-practices): How ChatGPT, Perplexity, and Google's AI answers decide which practices to mention, and what you can do about it. - [Schema Markup for Healthcare Practices](https://www.estelledigitaldesigns.com/resources/guides/schema-markup-for-healthcare-practices): What structured data is, which types a practice should use, a working example, and how to check that it's right. - [HIPAA and Your Practice Website: Tracking, Forms, and Marketing](https://www.estelledigitaldesigns.com/resources/guides/hipaa-and-your-practice-website): Where a practice website creates privacy exposure, what to check first, and what to ask your compliance advisor. ## Blog - [The Complete Healthcare SEO Guide for 2026](https://www.estelledigitaldesigns.com/blog/healthcare-seo-guide-2026): Everything healthcare practices need to know about ranking in Google, from local SEO to AI search optimization. - [HIPAA-Compliant Website Checklist](https://www.estelledigitaldesigns.com/blog/hipaa-compliant-website-checklist): Is your practice website HIPAA compliant? Use this comprehensive checklist to identify and fix compliance gaps before they become problems. - [AI Search Optimization for Healthcare](https://www.estelledigitaldesigns.com/blog/ai-search-optimization-healthcare): Learn how to optimize your healthcare practice's online presence so AI search engines recommend you to patients. - [Google Business Profile for Healthcare](https://www.estelledigitaldesigns.com/blog/google-business-profile-healthcare): Your Google Business Profile is your most important local SEO asset. Here's how to optimize it for maximum patient visibility. - [Welcome to Estelle Digital Designs](https://www.estelledigitaldesigns.com/blog/welcome-to-estelle-digital): Introducing our agency and our approach to bold digital marketing. - [Patient Acquisition Cost Benchmarks](https://www.estelledigitaldesigns.com/blog/patient-acquisition-cost-benchmarks): How much should your healthcare practice spend to acquire a new patient? Here are the latest benchmarks by specialty. ## Company - [Pricing](https://www.estelledigitaldesigns.com/pricing) - [About](https://www.estelledigitaldesigns.com/about) - [Case studies and results](https://www.estelledigitaldesigns.com/resources/results) - [Contact](https://www.estelledigitaldesigns.com/contact) - [Book a call](https://www.estelledigitaldesigns.com/book)